A new month brings new programs and offers from all the automakers. Hyundai Canada rolled out a new campaign, called "The Hyundai Advantage" that appears to show more than a hint of aggression from this rapidly growing company. Across its vehicle brands, the new offers from Hyundai show a huge committment to further increase its market share in Canada as the competition intensifies. For example, the programs available on the Santa Fe and our other SUV's and cross-overs are extraordinary, paving the way for exceptionally low monthly finance payments. Numerous studies have show that the price of new vehicles, accounting for inflation, have been flat or even declined over the past decade. With such aggressive moves from Hyundai, along with the extensive value in each of its vehicles based on the features available for the price, consumers stand to benefit even further.