Hyundai's 24-7 Mission Continues

It is an exciting time as Hyundai is rolling out seven new vehicles in 24 months. The latest installment: the 2011 Sonata Turbo or Sonata 2.0T. Our first arrived at Castlegar Hyundai this week, a Limited version in Venetian Red. More than just a new vehicle, this new Sonata really reveals Hyundai's focus on squeezing more fuel economy and power out of four-cylinder engines and its efforts to ensure its entire fleet complies with emerging environmental regulations. For years, the knock on four cylinders was lack of power and excessive engine noise. With the gas-direct engine in the Sonata, you essentially get V6 power -- 274 horsepower -- with 50 mpg in the regular Sonata and 47 mpg highway in the turbo version. In the years to come, we will see more vehicles move to four-cylinders as the technology improves even further.

The next vehicle in Hyundai's 24-7 roll out is the 2011 Elantra. This completely redesigned sedan, which follows the same design approach as used on the Sonata, is packed with features and will be priced to continue Hyundai's market share growth in Canada. We expect our first to arrive later in December.